In the past few years importance of digital marketing is on a whole new level. Since we spend more than half of our day online, promoting trough different platforms is from crucial importance to grow your business.
If you still don’t use social media, email or some other platforms to promote your business, here are some clear reasons why you should.
1. Shift to the online world
Can you imagine your everyday life without looking at your phone? We’re slowly moving everything online, from the way we communicate, educate, entertained to the shopping. Buying things online has become a common practice among millions of people in the world. We are more connected than ever. In the past two years, the number of internet users increased for more than 366 million users from 2018 to 2019, according to Digital 2019. (source: https://thenextweb.com/contributors/2019/01/30/digital-trends-2019-every-single-stat-you-need-to-know-about-the-internet/) In 2020 those numbers are sure to increase. The current situation with the global pandemic is also bound to affect Internet usage. That is one of the main reasons why it is important to promote your self online.
2. Digital marketing is the most targetable
Targeting the right audience is extremely crucial to the success of your business. Digital marketing is giving us the ability to get super focused on a specific person or a group. You probably already noticed how your social media „knows“ what are your interests. Sometimes when you research or talk about something, soon you will start to see different ads on that topic or a product. Those ads are created to target a specific group of people. The main difference between traditional marketing and digital marketing is that you can target your audience based on a date that is already out there. We have a different kind of advertising in the digital world, what are you going to choose depends on your audience and product. With digital marketing, you have most of the control with any other form of marketing.
3. The ability to reach a global marketplace
When starting a new small business, the main focus is on how to reach the audience and promote your business in the best way. Sometimes we may rely on the traditional way of advertising, but why wait for someone to pass by your billboard and hope that they will notice and remember you when you can reach them more easily online. The number of potential customers and associates you can reach out is much bigger in the online community than in your local area. By promoting your business online, you are creating a chance to reach customers worldwide.
4. Your competitors are online
If you are looking for some product or service, what is the first thing you are going to do? Google it of course, in modern society Google research has become the first thing we do when we look for something. That is why your potential customers will probably look for you online, and if they can’t find you, they will choose some of your competitors. We should sometimes pay attention to what our competitors are doing so we could learn from them. Probably some of them are out there promoting their self on different platforms. So, don’t be afraid to participate in the digital world and show your self out there
5. Be accessible to your customers
If you’re still not sure is digital marketing useful for your business have in mind that your potential customers are already online. There’s a chance that they may be looking for a business like yours but if they can’t find you, they will probably choose someone else. Whenever someone is looking for some product, place or service they will probably start by searching google, so make sure you are out there because your competitors are.
Don’t waste time, choose your digital marketing agency (or choose us) and become part of the digital world. Remember your potential customers are already out there looking for you.
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